U2's The Edge and Bono Join Fender's Board of Directors

by Guitar World Staff
Posted May 29, 2014 at 1:28pm

The Edge and Bono have joined Fender Musical Instruments Corporation’s board of directors.

The duo, best known as the guitarist and lead singer for U2, bring a unique blend of experience in music, entertainment, business and advocacy to the 68-year-old company.

As members of the board, they will carry on the tradition of Fender as a creator of iconic musical instruments and will guide the company as it pursues new strategies to grow through increased engagement with fans.

“By adding the Edge and Bono to the board of Fender, we are taking an important step toward building a company that is able to meet its potential as a business and a brand,” said Bill McGlashan, Fender co-chairman. “The music world is changing, and Fender is undergoing a transformation into a better music company.”

“While the company’s strength is rooted in its history as a maker of authentic, iconic musical instruments, Fender is also a music company. The Edge’s track record as a guitarist and an innovator of unique sounds through his use of technology makes him an ideal partner to grow Fender’s brand,” said Mark Fukunaga, Fender co-chairman. “Bono is a visionary in the music world who also has business acumen and creativity that will help Fender thrive.”

“This is something of a kid in a candy store situation for me. I've been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I'm most interested in working with the Fender design team on some new ideas,” the Edge said.

Bono added, “Wherever you go in the world Fender is a standard bearer, not just for excellence in technology and craft, but for the influence of American culture. This made-in-USA company has at its heart innovation…the iconoclasm of Jimi Hendrix, the subtle sweet murmurings of Bill Frisell, as well as the most roadworthy loudspeaker on earth. When a festivalgoer wears a Fender T-shirt, they are saying a lot about themselves.

They love music; they're independent-spirited, they're proud of this truly American company, a nexus of technology and culture which, in the end, can't be copied no matter how hard the giants try. I'm excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

In April, Fender announced Bob Roback as president and named him to the board of directors. Roback was most recently the chief executive officer of Dashbox and is overseeing the development of Fender’s digital strategy to engage directly with musicians and music fans.


Add a Comment
0 Comments

Similar Guitar News

In praise of: Fender Deluxe Reverb (12/15/2014)
Read more about In praise of: Fender Deluxe Reverb at MusicRadar.com In 1963, Fender revamped its range of amps. The line had been updated previously, in 1960, when, at the behest of regularly gigging customers, Fender replaced its attractive bu...
Paul Stacey, Fender Classic Players and more new guitar demos in The Gear Show episode 5 (11/24/2014)
Read more about Paul Stacey, Fender Classic Players and more new guitar demos in The Gear Show episode 5 at MusicRadar.com The makers of Guitarist, Total Guitar and Guitar Techniques magazines and MusicRadar.com present The Gear Show, a monthly ...
Fender launches Brown Derby and Top Hat round-neck resonators (11/12/2014)
Read more about Fender launches Brown Derby and Top Hat round-neck resonators at MusicRadar.com Fender has expanded its resonator range with a pair of new round-neck acoustic models, the Brown Derby and Top Hat.Both models share laminated mahoga...
Fender Releases FA-300CE Acoustic/Electric Pack with SLIDE interface (11/11/2014)
Fender is proud to announce the release of the FA-300CE Acoustic/Electric Pack with Fender SLIDE interface. The FA-300CE Acoustic-Electric Pack gives players everything they need to start playing right now. With the included Fender SLIDE instrum...
Fender Releases Brown Derby and Top Hat Resonators (11/11/2014)
Fender is proud to introduce two new instruments, the Brown Derby Resonator and Top Hat Resonator. Fender’s Brown Derby Resonator gives a jaunty tip of the hat to phenomenal round-neck reso-phonic sound and style. Pure resonator tone rings from ...
WIN! A signed Fender Jim Root Telecaster in association with Fret12 (10/29/2014)
Read more about WIN! A signed Fender Jim Root Telecaster in association with Fret12 at MusicRadar.com Click here to enter! If you're trying to capture the sound of your hero, getting hold of their signature model is a good first step. But thank...
WIN! A signed Fender Jim Root Telecaster (10/24/2014)
Read more about WIN! A signed Fender Jim Root Telecaster at MusicRadar.com If you're trying to capture the sound of your hero, getting hold of their signature model is a good first step. But thanks to the good people at Fret12, we can go one bet...
Fender launches Adam Clayton Jazz Bass (10/16/2014)
Read more about Fender launches Adam Clayton Jazz Bass at MusicRadar.com Hot on the heels of U2's like-it-or-not gifting of their new album Songs of Innocence to the entire world, Fender has announced the launch of its new Adam Clayton Jazz Bass...
Fender Introduces Adam Clayton Jazz Bass Guitar (10/16/2014)
Fender has introduced its Adam Clayton Jazz Bass guitar. From the company: Throughout the entire phenomenal history of the band, the music of U2 has been underpinned by the gracefully muscular bass work of Adam Clayton. His impeccable groove and...
Fender launch Adam Clayton Jazz Bass (10/16/2014)
Read more about Fender launch Adam Clayton Jazz Bass at MusicRadar.com Hot on the heels of U2's like-it-or-not gifting of their new album Songs of Innocence to the entire world, Fender has announced the launch of its new Adam Clayton Jazz Bass.
Joe Bonamassa Talks Fender Strats and His New Album, 'Different Shades of Blue' (10/15/2014)
This is an excerpt from the December 2014 issue of Guitar World. For the rest of this Joe Bonamassa story, plus features on Slipknot, Slash, Lenny Kravitz, Paul Gilbert, Motionless In White, Electric Wizard and more, including lessons, tabs and ...
The Fender Stratocaster at 60: The Six Coolest Strat Solos (10/2/2014)
This feature is from the October 2014 issue of Guitar World, which celebrates 60 years of the Fender Stratocaster. As the curvaceous Fender Stratocaster marks six decades of innovation and influence, Guitar World celebrates its legacy via 60 pla...
Fender Releases Piha'ea Soprano Ukulele (10/1/2014)
Fender is proud to announce the release of the Piha’ea Soprano Ukulele. Piha’ea is Hawaiian for playful, and that’s exactly what this soprano-style uke is, and it’ll have players smiling as soon as they strum their first chord on it. An afforda...
Fender Announces Tom Petty Signature Kingman Dreadnought (9/17/2014)
The Fender Acoustic Custom Shop has announced the arrival of the limited edition Tom Petty Kingman dreadnought, beautifully crafted with the famed singer/songwriter’s personal style and specs. With the Heartbreakers, the Traveling Wilburys, on h...
Fender adds Vibrolux Reverb to '68 Custom amp line-up (9/10/2014)
Read more about Fender adds Vibrolux Reverb to '68 Custom amp line-up at MusicRadar.com Fender has announced the newest addition to its electric guitar amplifier line: the 2x10, 35-watt '68 Custom Vibrolux Reverb. Autumn 2013 saw Fender debut it...
U2 release new album, Songs Of Innocence, free on iTunes (9/9/2014)
Read more about U2 release new album, Songs Of Innocence, free on iTunes at MusicRadar.com If you're a U2 fan, you might have noticed a gift in your iTunes playlist today – or maybe you haven't seen it yet, so go look. One of the big surprises d...