NAMM 2014: Electra Guitars Introduces Invicta, Phoenix and Talon Series

by Guitar World Staff
Posted Jan 20, 2014 at 7:32pm

Electra Guitars has added several new models to its 2014 guitar and bass lineup.

The all-new Invicta, Phoenix and Talon series will be available in February; they join the popular Omega and Omega Prime guitars, which were introduced last year.

Invicta Series

The design aesthetics of the Electra Omega — belly cut and sculpted heel — are carried over to the body of the Invicta, which pays homage to a classic, original Electra design. The body is made from swamp ash topped with quilt maple and bound in multi-layer tortoise binding, which gives it a unique look.

The Invicta also will sport a five-way rotary pickup selector. In concert with its two volume knobs, it provides seven pickup combinations. It will initially be available in Quilted Maple and Trans Ruby finishes at an estimated street price of $899.

Talon Series

The Electra Talon’s aggressive double-cutaway design is a no-compromise metal machine. Available with an all-mahogany body or mahogany body with a quilt maple top, this is where style, design, substance and playability come together. The Talon has a fast D-shape neck, real ebony fretboard, real mother of pearl talon inlays and a Floyd Rose tremolo. The Talon will be available in a Gloss Black finish and Electra’s original Phantom Quilt. Street price is an estimated $899.

Phoenix Series

Two guitars — the Phoenix H and S — and one bass make up the most recent Phoenix group of products. Based on the original Electra Phoenix X110 guitar, the Phoenix H has been updated to meet the needs of today’s rock guitarists. Featuring a Floyd Rose tremolo and a newly designed Super MagnaFlux high-output passive humbucking pickup, the Phoenix H is designed for aggressive players. The Phoenix H initially will be available in Trans Black and Trans Orange finishes, both with maple fretboards. The Phoenix H will carry an estimated street price of $829

The Phoenix S has an identical design as the H but utilizes three specially designed single-coil pickups fed into a switching system that allows any and all combinations of the three pickups. Electra's new Analog TBK allows players to mix in either the neck or bridge pickup without affecting the five-way selection. Combined with MagnaFlux SC pickups, this will give players additional tones (neck+bridge, or all three pickups) with a three-single-coil-pickup configuration. The Phoenix S will be available in a Gloss Natural and Tri-Burst for an estimated street price of $599.

Rounding out the Electra’s Phoenix line is the new Phoenix bass. It retains much of the forward-thinking design ideas of the original bass while updating the design and electronics to meet the needs for modern bass players. Moving the bass side horn out to the 12th fret and adding generous belly, forearm and treble side horn contours makes this bass comfortable to play while retaining its aggressive look.

The Phoenix Bass is also Electra’s first collaboration with EMG and includes two specially designed EMG HZ-P pickups feeding a B/T circuit and five-way rotary switch providing players a slew of varying tones. The Phoenix Bass will be available in a swamp ash body with Natural finish and Maple fretboard, as well as an alder body with Gloss Black finish and Ebony fretboard. The Phoenix bass will start at an estimated $999.

For more about Electra Guitars, visit electraguitar.com.

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