Given Jack White's predilection for the gritty blues of Son House, it would seem to follow that he might take issue with the image-conscious pop stars of today.
During a recent interview with Esquire UK, the guitarist/singer used Lady Gaga as a target while taking on modern culture as a whole. "I don't think she lives it because it's all artifice," he said of the pop singer. "It's all image with no meaning behind it. You can't sink your teeth into it. It's a sound bite. It's very of this age, because that's what people want. They want a Twitter line, a jpeg, an MP3."
White also hit out against the idea of artists trying to make themselves appeal to the widest swath of people possible in order to gain a mass following.
""The goal of modern celebrity is to make yourself into the lowest common denominator," said White. "'Hey, I'm a guy just like you. I like a beer, a football game.' Especially in reality television, you'll see people will go so far as to make a fool out of themselves just to prove that."
White released his debut solo album, Blunderbuss, earlier this year.