Fender Ensenada 25th Anniversary - Inside The Mexico Factory

Posted Jul 31, 2012 at 8:00pm

Ensenada, Baja California (August 1, 2012) – Fender Musical Instruments Corporation celebrated the 25th anniversary of its factory in Ensenada, Baja California, Mexico, on Friday, July 20. “We are very proud to have reached such a significant milestone,” said Sergio Villanueva, senior vice president, global manufacturing, for Fender Musical Instruments Corporation. “The level of craftsmanship produced in this factory is a testament to its success.” More than 1000 guests, including local dignitaries, company executives and factory employees, commemorated the facility’s 25-year anniversary with spectacular fireworks displays, live mariachi music, performances by Escuelita Fender, Grupo Fandango, and the popular Norteño band Intocable.

We were in Ensenada and got a look behind the scenes at the company's Mexican facilities:

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Fender Custom Shop Senior Master Builder Mark Kendrick and his protégé, Lorena Gudiño.

StreamImage.aspx?Image_ID=BC560797-21F8-An Ensenada employee applies two-tone Tolex to the cabinet of a combo amp.

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One of the latest guitars to come out of Mexico is this Factory Special Run Strat in black paisley. Fender also made an FSR Tele in the finish.

StreamImage.aspx?Image_ID=B3BA803E-F7E3-Strat pickup covers for Road Worn instruments go through a stage of the aging process.

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In addition to Fender instruments, the Ensenada factory also produces instruments of other brands in the FMIC family, including these Guild Arcos acoustics.

For more information:
Fender


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