Fender Ensenada 25th Anniversary - Inside The Mexico Factory

Posted Jul 31, 2012 at 8:00pm

Ensenada, Baja California (August 1, 2012) – Fender Musical Instruments Corporation celebrated the 25th anniversary of its factory in Ensenada, Baja California, Mexico, on Friday, July 20. “We are very proud to have reached such a significant milestone,” said Sergio Villanueva, senior vice president, global manufacturing, for Fender Musical Instruments Corporation. “The level of craftsmanship produced in this factory is a testament to its success.” More than 1000 guests, including local dignitaries, company executives and factory employees, commemorated the facility’s 25-year anniversary with spectacular fireworks displays, live mariachi music, performances by Escuelita Fender, Grupo Fandango, and the popular Norteño band Intocable.

We were in Ensenada and got a look behind the scenes at the company's Mexican facilities:

StreamImage.aspx?Image_ID=7750F94D-D3D0-
Fender Custom Shop Senior Master Builder Mark Kendrick and his protégé, Lorena Gudiño.

StreamImage.aspx?Image_ID=BC560797-21F8-An Ensenada employee applies two-tone Tolex to the cabinet of a combo amp.

StreamImage.aspx?Image_ID=0C90D20B-194D-
One of the latest guitars to come out of Mexico is this Factory Special Run Strat in black paisley. Fender also made an FSR Tele in the finish.

StreamImage.aspx?Image_ID=B3BA803E-F7E3-Strat pickup covers for Road Worn instruments go through a stage of the aging process.

StreamImage.aspx?Image_ID=4ED32A57-F23B-
In addition to Fender instruments, the Ensenada factory also produces instruments of other brands in the FMIC family, including these Guild Arcos acoustics.

For more information:
Fender


Add a Comment
0 Comments

Similar Guitar News

12 Days of Holiday Deals: Day 2 — Guitar Aficionado & Fender Wine Products (12/3/2015)
Today is Day 1 of our third annual 12 Days of Holiday Deals Sale at the Guitar World Online Store! You can expect a great new deal every day, including today's deal: Guitar Aficionado & Fender Wine Products, including: Fender Collector's Cut...
Watch Amy Winehouse's 2004 Promo for the Fender Stratocaster — Video (7/9/2015)
Amy Winehouse received so much acclaim for her voice that everyone forgot that she was also a fairly decent guitarist. Winehouse was a devoted Strat player, and she appears in several videos—with her Strat—as in the “Stronger Than Me” video bel...
Top 10 Fender Stratocaster Facts You Probably Didn't Know — Video (8/5/2015)
In this new video (posted to the Interwebs July 5), Mark from Guitar Nerds, a U.K.-based website for guitar fans (and nerds, we reckon), counts down the top 10 Fender Stratocaster facts that you probably didn't know. For more Guitar Nerds video...
Ode to Leo Fender and the Stratocaster: Dangerous Curves (8/10/2015)
The bulk of this story is from the July 2004 issue of Guitar World. The Stratocaster is the ultimate baby boomer. Born in the Fifties, it refuses to grow up. Having participated in many of rock history’s greatest moments, it’s still running wit...
Last Night at LA's Staples Center: Taylor Swift Rocks a Fender Jaguar and St. Vincent Shreds (8/26/2015)
Guitar news from a Taylor Swift show? Well, yes! Swift rocked a Fender Jaguar during last night’s sold-out show at the Staples Center in Los Angeles. Sure, we recognize Swift as an ultra-successful pop/country singer, but these moves (top video...
Jimmy Page Shows His Double-Neck Gibson and Fender Tele with B-Bender — Video (6/16/2015)
Here’s a little something from 30 summers ago. On July 18, 1985, The Guitar Show visited Les Paul’s home in Mahwah, New Jersey, to tape Les and Jimmy Page for an episode. It was five days after Led Zeppelin’s reunion performance for Live Aid in...
Fender Introduces “Flipped Over” Jimi Hendrix Stratocaster (10/28/2015)
Fender has launched its new Jimi Hendrix Stratocaster. Here's some information about the new model, direct from Fender's latest newsletter: Honoring the electrifying “Voodoo Chile” who popularized the Stratocaster guitar and its tremendous sonic...
Fender Custom Shop Introduces Mike Campbell “Heartbreaker” Telecaster — Video (11/19/2015)
The Fender Custom Shop is proud to introduce the Mike Campbell Limited Edition "Heartbreaker" Guitar. Meticulously reproduced by the team of Dream Makers at the Custom Shop, led by Master Builder Dale Wilson, this guitar is nearly indistinguish...
Fender Announces Acoustic Pro and Acoustic SFX Guitar Amplifiers (9/25/2015)
Fender has announced an addition to its acoustic amp line this month, the Acoustic Pro and the Acoustic SFX. Both amps provide two completely different sounds and experiences. From the press release: Each amp is as practical as it is aesthetical...
"The Five Weirdest Fender Guitars Ever Produced" — Video (10/7/2015)
Remember the Fender Performer from the Eighties? What about the Fender Swinger (pictured above), of which only 250 were ever made? If not, or even if you do, you might want to check out another enjoyable video by the Guitar Nerds crew, "Top 5 We...
In praise of: Fender Jazzmaster (3/4/2015)
Read more about In praise of: Fender Jazzmaster at MusicRadar.com By 1958, Fender had matured from a quirky start-up run by the visionary Leo Fender to a relatively slick operation with specialists overseeing R&D and manufacturing. It was ti...
Cheese Board Made from Recycled Wood from Fender Guitar Factory (2/11/2015)
Round out your Fender wine collection and entertain with style using the Fender Collector's Cheese Board, an instrument-inspired cheese board, guaranteed conversation starter and a must-have touch of rock and roll refinement for any gathering. ...
NAMM 2015: Fender unveils Sergio Vallín Signature Model (1/22/2015)
Read more about NAMM 2015: Fender unveils Sergio Vallín Signature Model at MusicRadar.com NAMM 2015: Here's another oddity from the Fender stable, fresh for this year's NAMM show. Sergio Vallín, guitarist for Mexico's latin rock monsters Maná, h...
NAMM 2015: Fender unveils Dave Murray California Series Strat (1/22/2015)
Read more about NAMM 2015: Fender unveils Dave Murray California Series Strat at MusicRadar.com NAMM 2015: Longtime Fender fury Dave Murray of Iron Maiden has teamed up with Fender for a new signature model, dubbed the Dave Murray California Ser...
NAMM 2015: Fender announces 'Shawbucker' HSS Strats (1/22/2015)
Read more about NAMM 2015: Fender announces 'Shawbucker' HSS Strats at MusicRadar.com NAMM 2015: We're putting this one in the 'smaller but cooler' category of Fender's monster list of NAMM announcements. The US guitar giant's teamed-up with acc...
NAMM 2015: Fender's Dee Dee Ramone Precision Bass reaches stores (1/19/2015)
Read more about NAMM 2015: Fender's Dee Dee Ramone Precision Bass reaches stores at MusicRadar.com NAMM 2015: Fender's latest signature Precision Bass will be available on Jan 22.The Douglas "Dee Dee Ramone" Colvin signature pays tribute to the ...