Fender Ensenada 25th Anniversary - Inside The Mexico Factory

Posted Jul 31, 2012 at 8:00pm

Ensenada, Baja California (August 1, 2012) – Fender Musical Instruments Corporation celebrated the 25th anniversary of its factory in Ensenada, Baja California, Mexico, on Friday, July 20. “We are very proud to have reached such a significant milestone,” said Sergio Villanueva, senior vice president, global manufacturing, for Fender Musical Instruments Corporation. “The level of craftsmanship produced in this factory is a testament to its success.” More than 1000 guests, including local dignitaries, company executives and factory employees, commemorated the facility’s 25-year anniversary with spectacular fireworks displays, live mariachi music, performances by Escuelita Fender, Grupo Fandango, and the popular Norteño band Intocable.

We were in Ensenada and got a look behind the scenes at the company's Mexican facilities:

StreamImage.aspx?Image_ID=7750F94D-D3D0-
Fender Custom Shop Senior Master Builder Mark Kendrick and his protégé, Lorena Gudiño.

StreamImage.aspx?Image_ID=BC560797-21F8-An Ensenada employee applies two-tone Tolex to the cabinet of a combo amp.

StreamImage.aspx?Image_ID=0C90D20B-194D-
One of the latest guitars to come out of Mexico is this Factory Special Run Strat in black paisley. Fender also made an FSR Tele in the finish.

StreamImage.aspx?Image_ID=B3BA803E-F7E3-Strat pickup covers for Road Worn instruments go through a stage of the aging process.

StreamImage.aspx?Image_ID=4ED32A57-F23B-
In addition to Fender instruments, the Ensenada factory also produces instruments of other brands in the FMIC family, including these Guild Arcos acoustics.

For more information:
Fender


Add a Comment
0 Comments

Similar Guitar News

WIN! A signed Fender Jim Root Telecaster in association with Fret12 (10/29/2014)
Read more about WIN! A signed Fender Jim Root Telecaster in association with Fret12 at MusicRadar.com Click here to enter! If you're trying to capture the sound of your hero, getting hold of their signature model is a good first step. But thank...
WIN! A signed Fender Jim Root Telecaster (10/24/2014)
Read more about WIN! A signed Fender Jim Root Telecaster at MusicRadar.com If you're trying to capture the sound of your hero, getting hold of their signature model is a good first step. But thanks to the good people at Fret12, we can go one bet...
Fender launches Adam Clayton Jazz Bass (10/16/2014)
Read more about Fender launches Adam Clayton Jazz Bass at MusicRadar.com Hot on the heels of U2's like-it-or-not gifting of their new album Songs of Innocence to the entire world, Fender has announced the launch of its new Adam Clayton Jazz Bass...
Fender Introduces Adam Clayton Jazz Bass Guitar (10/16/2014)
Fender has introduced its Adam Clayton Jazz Bass guitar. From the company: Throughout the entire phenomenal history of the band, the music of U2 has been underpinned by the gracefully muscular bass work of Adam Clayton. His impeccable groove and...
Fender launch Adam Clayton Jazz Bass (10/16/2014)
Read more about Fender launch Adam Clayton Jazz Bass at MusicRadar.com Hot on the heels of U2's like-it-or-not gifting of their new album Songs of Innocence to the entire world, Fender has announced the launch of its new Adam Clayton Jazz Bass.
Joe Bonamassa Talks Fender Strats and His New Album, 'Different Shades of Blue' (10/15/2014)
This is an excerpt from the December 2014 issue of Guitar World. For the rest of this Joe Bonamassa story, plus features on Slipknot, Slash, Lenny Kravitz, Paul Gilbert, Motionless In White, Electric Wizard and more, including lessons, tabs and ...
The Fender Stratocaster at 60: The Six Coolest Strat Solos (10/2/2014)
This feature is from the October 2014 issue of Guitar World, which celebrates 60 years of the Fender Stratocaster. As the curvaceous Fender Stratocaster marks six decades of innovation and influence, Guitar World celebrates its legacy via 60 pla...
Fender Releases Piha'ea Soprano Ukulele (10/1/2014)
Fender is proud to announce the release of the Piha’ea Soprano Ukulele. Piha’ea is Hawaiian for playful, and that’s exactly what this soprano-style uke is, and it’ll have players smiling as soon as they strum their first chord on it. An afforda...
Fender Announces Tom Petty Signature Kingman Dreadnought (9/17/2014)
The Fender Acoustic Custom Shop has announced the arrival of the limited edition Tom Petty Kingman dreadnought, beautifully crafted with the famed singer/songwriter’s personal style and specs. With the Heartbreakers, the Traveling Wilburys, on h...
Fender adds Vibrolux Reverb to '68 Custom amp line-up (9/10/2014)
Read more about Fender adds Vibrolux Reverb to '68 Custom amp line-up at MusicRadar.com Fender has announced the newest addition to its electric guitar amplifier line: the 2x10, 35-watt '68 Custom Vibrolux Reverb. Autumn 2013 saw Fender debut it...
Fender announces Sherwood Green Metallic finish for Johnny Marr Jaguar (9/3/2014)
Read more about Fender announces Sherwood Green Metallic finish for Johnny Marr Jaguar at MusicRadar.com Fender has revealed that the Johnny Marr Jaguar - the most practical and best-sounding Jaguar we've played - is now available globally in ve...
Fender Releases Limited American Standard Guitars, New Classic Player Models and Special Edition Blacktop Model (8/27/2014)
Fender has released several new Limited Edition American Standard Series guitars, new Classic Player Series models and a Special Edition Blacktop Series guitar. All the details can be found right here: The venerable American Standard Stratocaste...
Jim Campilongo on his Fender Custom Shop Telecaster and Princeton tone (8/10/2014)
Read more about Jim Campilongo on his Fender Custom Shop Telecaster and Princeton tone at MusicRadar.com Jim Campilongo is one of the most creative, Tele-twisting guitarists in the world, seamlessly melding jazz, early country and blues together...
Fan uncovers previous owner of Kurt Cobain's Fender Jaguar (7/14/2014)
Read more about Fan uncovers previous owner of Kurt Cobain's Fender Jaguar at MusicRadar.com Kurt Cobain's famous 1965 Jaguar is shrouded in mystery. It was bought through an advert in the LA Recycler in 1991, and had already undergone heavy mod...
Bottleneck: Check Out Fender's Strat-Style Collector's Wine Bottle Holder (6/26/2014)
The Fender Collector's Wine Bottle Holder is available now at the Guitar World Online Store! Fender's Stratocaster wine holder is a sleek and stylish way to ensure that your favorite wine sustains all the right notes. Constructed from actual ald...
Cheese Board Made from Recylced Wood from Fender Guitar Factory (6/23/2014)
Round out your Fender wine collection and entertain with style using the Fender Collector's Cheese Board, an instrument-inspired cheese board, guaranteed conversation starter and a must-have touch of rock and roll refinement for any gathering. ...