Fender Mexico Turns 25: A Factory Photo Tour

by Laura B. Whitmore
Posted Jul 30, 2012 at 11:43am

Take a look at that Fender Strat in your hands. Did you ever think about how many hands touched it before it landed in your capable grip?

To be honest, I didn’t -- until I made a visit to Fender's factory in Ensenada, Mexico, earlier this month to help celebrate the facility’s 25th anniversary.

Our stay included a tour of the production facilities, and let me tell you, even though these are assembly-line guitars we're talking about, there's a ton of hand work that goes into every one of these babies. They are cut, shaped, painted, sanded, buffed and so much more. I would venture to say that dozens of people have a part in every guitar that goes out the door.

The fact that blew my mind the most? Each guitar neck takes approximately 10 days to be completed. That they leave space to let the wood “rest.” I love that. I could feel that these people understood that this wasn’t just a piece of wood that was being passed to the next station. That it was the part of an instrument that will be someone’s inspiration. That it would one day soar, rock out or be used to play the most beautiful ballad ever written.

Check out this photo gallery from our factory tour this month, and then check back in for some more in depth coverage of some great conversations we had with our hosts at Fender.

Laura B. Whitmore is a singer/songwriter based in the San Francisco bay area. A veteran music industry marketer, she has spent over two decades doing marketing, PR and artist relations for several guitar-related brands including Marshall and VOX. Her company, Mad Sun Marketing, represents 65amps, Dean Markley, Agile Partners, Guitar World and many more. Laura was instrumental in the launch of the Guitar World Lick of the Day app. She is the co-producer of the Women's Music Summit and the lead singer for the rock band, Summer Music Project. More at mad-sun.com.


Add a Comment
0 Comments

Similar Guitar News

40 Years After "Smoke on the Water," Fender Custom Shop Introduces Ritchie Blackmore Tribute Strat (5/9/2013)
The Fender Custom Shop is paying tribute to the "anvil" used to forge one of the greatest guitar riffs in rock history, the one from Deep Purple's "Smoke on the Water," with its limited-edition Fender Custom Shop Ritchie Blackmore Tribute Strato...
Pickup Winder/Builder Abigail Ybarra, Who Came to Fender in 1956, Retires (5/9/2013)
The Fender Custom Shop is pleased and wistful to announce that one of its most revered employees, “pickup artist” Abigail Ybarra, is retiring after more than 50 years in the Fender family. In celebration, Fender arranged for Los Lobos to play at...
Mastodon's Troy Sanders talks signature Fender (2/28/2013)
Read more about Mastodon's Troy Sanders talks signature Fender at MusicRadar.com Mastodon bassist Troy Sanders has revealed details of his forthcoming signature Fender bass.In an interview with MusicRadar for our Bass Expo event, Sanders talked ...
Foo Fighters' Nate Mendel on his signature Fender P-Bass... (2/27/2013)
Read more about Foo Fighters' Nate Mendel on his signature Fender P-Bass... at MusicRadar.com BASS EXPO 2013: Aside from Dave Grohl, Nate Mendel is the longest serving and only constant member of Foo Fighters, having joined the band in 1995. In ...
Fender at Bass Expo 2013 (2/26/2013)
Read more about Fender at Bass Expo 2013 at MusicRadar.com Iconic Fender instruments such as the Telecaster, Stratocaster, Precision Bass and Jazz Bass are known worldwide as the instruments that started the rock revolution, and they continue to...
Win a Fender Nate Mendel P Bass worth £886/$1,199! (2/22/2013)
Read more about Win a Fender Nate Mendel P Bass worth £886/$1,199! at MusicRadar.com The inaugural MusicRadar Bass Expo, brought to you in partnership with The Institute kicks off next week (27-28 February) and to celebrate we've teamed up with ...
Win A Fender Eric Clapton ‘Blackie’ Stratocaster (2/13/2013)
This must be Eric Clapton guitar giveaway week here at GearPipe! This contest isn’t quite as spectacular as the last one, but I doubt any of you will complain. This Clapton guitar giveaway is
NAMM 2013: Fender Acoustics Announces Winter 2013 Collection (2/8/2013)
Fender has announced an array of new instruments in its 2013 winter collection. The diverse lineup includes artist signature models, hot-rodded acoustics, an acoustic bass, and more. ARTIST SIGNATURE MODELS Longtime T.S.O.L. guitarist Ron Emory ...
NAMM 2013: Fender Releases ’57 Bandmaster, Mustang V.2 and Acoustasonic 15 Amps (2/6/2013)
Fender has introduced seven new amplifier models, each designed with a different player in mind, yet all providing the legendary tones that have solidified Fender as the world’s leading amplifier company for more than 60 years. The late-'50s twe...
Fender Custom Shop Introduces Eric Clapton "Brownie" Tribute Stratocaster (2/5/2013)
Fender pays tribute to Eric Clapton’s “Brownie” Fender Stratocaster with the release of its Fender Custom Shop Eric Clapton “Brownie” Tribute Stratocaster. It will be available exclusively through Guitar Center on March 21 as part of the Guitar...
Win A Reverend Guitar, Fender Amp, And Much More (1/25/2013)
Guitar World magazine is kicking off the new year with some swagger! If I were to tell you they are giving away a Reverend Bayonet guitar, you’d be into it. If I said they are throwing in a Fender Mustang Amp, you’d probably make up a few fake e...
NAMM 2013: Fender expands amp line (1/25/2013)
Read more about NAMM 2013: Fender expands amp line at MusicRadar.com NAMM 2013: Fender has rolled out seven new amps for 2013, including the '57 Bandmaster, the Acoustasonic 15 and the updated Mustang II range. The '57 Bandmaster will become par...
NAMM 2013: Fender Introduces Its Acoustic Custom Shop (1/23/2013)
Fender has announced its all-new Fender Acoustic Custom Shop, which is in New Hartford, Connecticut. Operated by Fender’s most experienced guitar luthiers, the Fender Acoustic Custom Shop is committed to delivering the highest levels of acoustic...
NAMM 2013: Passport By Fender Introduces Passport Mini (1/23/2013)
Passport by Fender is proud to release the latest addition to its line of popular public address systems, the Passport Mini. Passport Mini offers convenient amplification for any instrument or microphone. It’s perfect for performances by street ...
NAMM 2013: Fender launches Ritchie Blackmore Tribute Strat (1/23/2013)
Read more about NAMM 2013: Fender launches Ritchie Blackmore Tribute Strat at MusicRadar.com NAMM 2013: Fender is giving guitarists the world over the chance to recreate one of the most famous riffs of all time on a guitar that's a gnat's wing a...