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The use of a constant bass line combined with a moving lead line is very common in country guitar. There's a heavy blues feeling in this example. Country guitar has many influences. This constant bass line technique is known as "dead thumb". All that really means is that the player's thumb is busy keeping a steady rhythm while the player's other fingers are playing a chord or lead line. The most difficult part about this technique is that your fingers have to work independently. DON'T FREAK OUT!! Although this may seem really difficult at first, a little bit of practice makes it a whole lot easier.
You can play the bass line with your pick and the lead line with you middle finger or you can play the bass line with your thumb and the lead line with your index or middle finger. (whichever is more comfortable for you.) Try this example both ways and see what feels better. It will probably feel kind of awkward at first, but don't let that stop you. This exercise will help you develop independence in your strumming hand that will greatly benefit your playing, no matter what the style.